CHIC - Creating High Impact Concepts Delivering Smart Solutions

Organisation for Branding, Media, Training & Institutional development

What we do in BRANDING

Corporate Branding

Product Branding

Personal Branding

How we could help?

Name Brand recognition

Individual Branding

Attitude Branding

"No Brand" Branding

Brand Extension

Private Labels 

Crowd Sourcing



Our 7 Step Process

  1. To Determine how your BRAND is currently positioning itself
  2. To identify your direct competitors
  3. To understand how each competitor is positioning their BRAND
  4. To compare your positioning to your competitors and identify your uniqueness
  5. Develop a distinct and value-based positioning IDEA
  6. Craft a unique BRAND positioning statement (Declaration that communicates your BRANDS unique value)
  7. Test the efficacy of your BRAND positioning statement


Our 4 Step Process

  1. Objective setting: Set segmentation Objectives and goals
  2. Identify Customer segments through Research Design
  3. Develop segmentation strategy. Select target segment...
  4. Execute Go-To-Market Plan

Re-BRANDING /BRAND Transformation

A Step by Step approach

  1. Start With the Business Reason. ...
  2. Research Your Firm and Your Target Clients. ...
  3. Use Positioning and Messaging to Capture Your Brand Strategy. ...
  4. Build Your Brand Identity. ...
  5. Build Your Website and Online Presence. ...
  6. Marketing Collateral. ...
  7. Brand Building Plan.



Merits of Re-Branding/Brand Transformation

  1. Reduce client and/or employee attrition
  2. Expand or enter new geo or vertical markets
  3. Correct negative product or service impressions
  4. Launch or spin out a new product, line of business, or company
  5. Protect from changing economic or governmental pressures
  6. Update the brand to penetrate larger or more sophisticated client tiers

BRAND Communication and Collaterals

As part of our Brand positioning and Branding strategy, we conceptualise and design your communication material, both print and digital to help you develop a collection

of Media that will be used to promote your BRAND and support the sales and marketing of your product or service.

These marketing aids are intended to make the sales effort easier and effective.....

These material become the tangible evidence of your BRAND and they will be designed in congruent to your BRANDS core values and personality.

Communication Collateral & Campaigns








Branding/Profiling/Campaign - Non profit